CASE STUDY

i22 case study with TypingMind

Learn how i22, a digital agency with 120+ employees, integrates TypingMind to provide unified access to AI tools across their organization. From content generation to coding assistance, and more.
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135M+

token used per month

90+

active users

10k+

messages sent per month

TypingMind provides us with unified and scalable access to AI tools and models, ensuring our employees are not locked into a specific LLM or AI vendor.
Benjamin Reitzammer Chief Of Staff at i22
Benjamin Reitzammer
Chief Of Staff at i22

About i22

Today, we’re excited to welcome Benjamin Reitzammer, Chief Of Staff at i22 - a digital agency that has been mastering digital progress for over 25 years.

In this interview, Benjamin shares how i22 has integrated TypingMind into their operations and the impact it’s had on their innovation strategy.

Belle
BelleTypingMind
Hi Benjamin, thanks for joining us today. Could you start by sharing a bit about what i22 does - its industry, company product/mission, team size, and how your organization is structured?
Benjamin
Benjamini22

As a digital agency based in Germany, we've been mastering digital progress for our customers, mainly large multinational enterprises, for over 25 years.

Our more than 120 employees are specialists in their field and develop fast, practical, and efficient solutions for a wide range of digital challenges with a great deal of empathy and business understanding. Our aim is to deliver solutions even in particularly ambitious situations and always strive for smooth experiences for our customers and their users.

All of our teams are almost like a customized agency - they are set up for the specific requirements of their customer and the customer's topics. This way, we can offer the optimal combination of technical expertise and customer service, individually for each customer. Additionally, through our dynamic and inventive approach, we focus on enhancing digital business every day, ensuring our clients stay ahead in the fast-paced digital world.

i22 teams

Belle
BelleTypingMind
Given your deep experience and commitment to delivering customized solutions for your customers, it's obvious why innovation is key for i22. With that in mind, can you tell us why you decided to adopt AI within your team?
Benjamin
Benjamini22

How can one not embrace AI in today's world?

More seriously, AI represents a major paradigm shift, akin to the transformative impact of the internet itself. It is our duty and responsibility to our customers to be at the forefront of such technological advancements. By integrating AI, we continue to innovate for our clients and offer them best-in-class service.

Belle
BelleTypingMind
I appreciate your view on how important AI is, both for your business and in today's world. Could you share what made you choose TypingMind over your previous setup?
Benjamin
Benjamini22

We initially hosted an open-source LLM UI, similar to Open WebUI, in our own environment before transitioning to TypingMind. Why did we make the switch? For one, because TypingMind is a SaaS solution, which means lower maintenance for us.

We chose TypingMind over other SaaS vendors for several reasons.

  • First, the speed of development is impressive; new models are available in TypingMind, shortly after their launch, and TypingMind's continuous improvements is just impressive.
  • Furthermore, TypingMind’s features such as assistants and plugins, make it a very versatile and future-proof platform for us.
i22 provides unified and scalable access to AI tools with TypingMind

i22 AI Platform using TypingMind

The speed of development is impressive; new models are available in TypingMind, shortly after their launch,and TypingMind's continuous improvements is just impressive.
Benjamin Reitzammer Chief Of Staff at i22
Benjamin Reitzammer
Chief Of Staff at i22

Use Cases

Belle
BelleTypingMind
It's great to hear that TypingMind has offered you significant advantages in terms of rapid development. How are you leveraging TypingMind in your day-to-day operations at i22?
Benjamin
Benjamini22

TypingMind provides us with unified and scalable access to AI tools and models, ensuring our employees are not locked into a specific LLM or AI vendor. This flexibility allows us to build our own agents tailored to our unique needs, while profiting from the different vendors’ and models’ continuous developments.

Additionally, TypingMind aids in content management and -generation, including crafting website texts and newsletters. It also serves as a coding assistant, streamlining our development processes, as well as a personal AI assistant in project management and concept development, enhancing efficiency across all of our projects.

i22 case study on TypingMind usage in operations

i22 uses TypingMind across various operations

TypingMind provides us with unified and scalable access to AI tools and models, ensuring our employees are not locked into a specific LLM or AI vendor
Benjamin Reitzammer Chief Of Staff at i22
Benjamin Reitzammer
Chief Of Staff at i22

Key Metrics

Belle
BelleTypingMind
Not being tied to a single vendor lets your team use multiple models at once. This flexibility helps you identify the best model for each use case, making it easier to choose cost-effective options. With such a wide range of applications - from content generation to project management - could you share which features of TypingMind have been the most valuable for you?
Benjamin
Benjamini22

With the diverse applications of TypingMind, several features stand out as particularly valuable for us. The assistants feature significantly enhances productivity by providing personalized support across various tasks.

The prompt library is another invaluable resource, offering a collection of reusable prompts that streamline and enrich our operations. The Single Sign-On (SSO) capability adds convenience and security, ensuring seamless access for our team members.

Additionally, the model/vendor-agnostic nature of TypingMind empowers us to always utilize the best AI models for a task, without being tied to a specific vendor, providing flexibility and choice to all our team members.

i22's Admin Dashboard for managing and measuring team engagement with AI

i22's Admin Dashboard for managing and measuring team engagement with AI

Belle
BelleTypingMind
So, have these features helped TypingMind fully meet your needs?
Benjamin
Benjamini22
Yes!
Belle
BelleTypingMind
It's fantastic to hear that TypingMind is hitting the mark. Do you have any key metrics to share regarding how effective TypingMind has been for i22?
Benjamin
Benjamini22

Yes, we developed our own AI Adoption Score for this purpose, that includes adoption in teams (how many members of a given team use it) as well as how strong teams and individuals use TypingMind (based on tokens individuals send through).

i22's AI chat interface through TypingMind

Belle
BelleTypingMind
Measuring adoption with your own AI Adoption Score is truly innovative. Earlier, you mentioned hosting an open source LLM UI before switching to TypingMind. Could you elaborate on what made TypingMind the preferred option?
Benjamin
Benjamini22

Of course. As I mentioned earlier we hosted an open-source LLM UI in our own environment before transitioning to TypingMind. In addition, we explored alternatives such as Langdock and ChatGPT for Teams. Our considerations made TypingMind the preferred option for us, offering a feature-rich, agile, and cost-effective solution.

Our considerations made TypingMind the preferred option for us, offering a feature-rich, agile, and cost-effective solution.
Benjamin Reitzammer Chief Of Staff at i22
Benjamin Reitzammer
Chief Of Staff at i22

Suggestions For Improvement

Belle
BelleTypingMind
It's great to know that TypingMind stood out against other options, though I understand that even a great platform has room for growth. Are there any suggestions or features you want to see added to TypingMind?
Benjamin
Benjamini22

Yes, there is always room for improvement. There are several features we would love to see added to TypingMind, such as:

  • A Code Interpreter feature, similar to what ChatGPT offers. This would give us a significant boost in productivity.
  • A Hosted Plugin Server would be beneficial since we chose TypingMind for its SaaS nature, and hosting additional code ourselves isn't practical.
  • Enhanced web browsing and -scraping capabilities, rather than just a web search plugin, would greatly improve TypingMind for us. This feature would provide a more versatile approach to handling website data. Although, this is kinda already part of the knowledge base, its current access and functionality is limited.
  • A Mac App that can be toggled with a hotkey, similar to ChatGPT's Mac App, would offer seamless integration and ease of use in day-to-day work.
Belle
BelleTypingMind
Thank you for those detailed suggestions, Benjamin. We are so happy that you're not only leveraging TypingMind to its full potential but also actively thinking about how to push its capabilities even further. Finally, would you recommend TypingMind to other organizations looking to adopt AI solutions?
Benjamin
Benjamini22
Yes, definitely!

Final Thought

The interview with Benjamin Reitzammer has provided valuable insights into how i22 is harnessing TypingMind to empower its digital initiatives and drive innovation. By embracing a flexible and continuously measuring adoption across teams, i22 exemplifies how a forward-thinking digital agency can lead the AI revolution while remaining true to its core mission.

Stay tuned for more stories from TypingMind!

Author
Belle
Marketing Team of TypingMind
Posted 8 Feb 2025
This article is written from an interview transcript between i22 and TypingMind. Edited by human with AI assistance. Learn how to harness the power of AI in your business using TypingMind .

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