Mention Me adopts AI across business functions with TypingMind
In conversation with Tim Boughton, Co-founder & CEO at Mention Me
55
active members
10+
AI agents created in-house
3k+
messages sent
Marketing Technology
London, United Kingdom
90+
We're using TypingMind to wrap our internal use of LLMs and Gen AI. This allows us to control and measure the access to LLMs in a way in which our confidential data isn't stored directly by the LLM.
About Mention Me
Mention Me, a 90-person scale-up company dedicated to helping brands prioritize customer advocacy, run referral programs, and leverage data to identify their best customers and micro-influencers, ultimately driving long-term growth.
As AI continues to change the way businesses operate, it's inspiring to see how Mention Me is integrating AI into various aspects of their work. Today we have Tim, Co-founder & CEO at Mention Me, to share with us the journey of the Mention Me team adopting AI into their business.
Thank you for joining us today, Tim. I’m so excited to see how Mention Me is at the AI forefront to help your teams adopt AI in multiple tasks. Before diving into the details, would you mind sharing with us some information about your company?
Mention Me is a 90-person scale-up and our mission is to help brands to think advocacy first. When a brand puts their customers at the heart of what they do and treats them well, they benefit by getting their customers to come back for more and tell their friends. This is the best way to build a sustainable business. We help our clients to run referral programs to capitalize on and measure that advocacy and use the data that the referral programs generate to identify their best customers, and their micro-influencers and understand the associated value of those customers. This begins a flywheel effect that builds growth in the long run.
We often find that customers are treating their best spenders really well (in their top segment) but overlooking customers who bring more value by spreading the word and bringing their friends along too.
Mention Me Team
Use Cases for TypingMind
That’s a really insightful approach, Tim. Focusing on customer advocacy certainly seems like a sustainable way to grow a business - great approach! So, what led you to choose TypingMind as an AI solution for your company? How does it fit into your use of AI?
We're using TypingMind to wrap our internal use of LLMs and Gen AI. This allows us to control and measure the access to LLMs in a way in which our confidential data isn't stored directly by the LLM. We also use the AI Agents and other features of TypingMind to help our team make better use of Gen AI.
Mention Me's AI chat portal - The company uses TypingMind to control LLM access, protect data, and boost team productivity with AI features.
Could you give us some examples of the AI Agents your team is currently using?
Of course. Here are some of the AI Agents that we’ve integrated into our workflows:
- RFC Writer: Create RFCs (Request for Comments) in an acceptable format.
- Consumer Journey Copy GPT: Help my members write better copy for better-converting offers.
- Jira Card Writer: A technical analyst to help us gather requirements and break them down into Jira cards.
- Mention Me Paralegal: Ingest contract documents and provide answers to contract-related queries.
- Infosec GPT: An information security expert who knows all about Mention Me data security and answers related questions.
- Mention Me Marketing: Marketing manager who helps write blog post and content.
And we will develop even more in the future!
The various smart AI agents that the Mention Me team is using
It’s impressive to see how extensively AI is being used across different departments at Mention Me - from marketing and legal to content creation and customer support. Has TypingMind been able to meet your expectations?
Yes, we have. Our core use case has worked well and different teams are using it for different purposes - e.g. reviewing NDAs, generating content for our clients, coming up with ideas for projects, writing tickets, and answering security questionnaires.
Our core use case has worked well and different teams are using it for different purposes - e.g. reviewing NDAs, generating content for our clients...
App Evaluation
Seems that your entire team is benefiting from the app, which is great! Before adopting it, did you evaluate other solutions?
Yes, we used ChatGPT directly but found there was no way to understand how our team members were using it and the risk of confidential data being used for training.
Privacy and security are always top concerns for businesses when adopting AI. With TypingMind's SOC 2 Type II Certification and GDPR compliance, we hope the app offers the confidence needed for growing companies like yours to safely integrate AI. Thank you, Tim, for sharing your insights!
Final Thought
Mention Me’s use of AI across various business departments demonstrates how effectively adopting AI can drive growth and boost productivity. By integrating secure and reliable AI solution like TypingMind, the team has been able to streamline processes and focus on what matters most.
Stay tuned for more stories!
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