Traffic Builders leads the way in AI-driven marketing with TypingMind
100+
AI agent usages/month
60
members
11M+
monthly tokens used (GPT-4, Claude, Gemini)
Unbound Group is a holding company that encompasses several entities, including Traffic Builders, a data-driven, full-funnel digital marketing agency.
https://www.traffic-builders.com/Almere, The Netherlands
Digital Marketing and Analytics
About Traffic Builders
Meet Amber Swier - Copywriter/Content Marketer at Traffic Builders team, who will share insights into their innovative use of TypingMind and its impact on their daily workflow.
Unbound Group is a holding company that encompasses several entities, including Traffic Builders, a data-driven, full-funnel digital marketing agency. As an independent and innovative agency, we are passionate about delivering measurable results for ambitious clients.
We are known for sharing our extensive knowledge, being honest and loyal, relying on facts and data to make our results measurable, and daring to think outside the box. With 23 years of thought leadership in digital marketing and analytics, we have extensive experience in the most competitive B2C and B2B industries. Our expertise has been recognized through our consistent ranking in the Emerce 100 for 15 consecutive years and winning awards such as Best Agency at the Global, European, and Dutch Search Awards.
In addition to Traffic Builders, Unbound Group also includes Traffic Builders People, which focuses on staffing and in-housing, Shoq, a creative agency, and Datahive360, designed as a zero-code data management platform for marketers.
❝ Our use case for TypingMind also includes taking a leading role in testing and implementing AI solutions, as well as explaining the possibilities and impact of AI to the broader marketing team.❞
At Traffic Builders, we have been working with five product managers since August 2023 to test how Typing Mind Custom can make our work more enjoyable, easier, faster, and more innovative. Our goal is to improve our results and surprise our clients, which aligns well with the curious nature of our consultants. Additionally, we test and share useful prompts and AI Agents that enhance our work.
Our use case for TypingMind also includes taking a leading role in testing and implementing AI solutions, as well as explaining the possibilities and impact of AI to the broader marketing team.
TypingMind enhances all Traffic Builders members' work with AI interactions
Use Case for TypingMind
We try to incorporate supporting our consultants with their specific tasks into TypingMind Custom by creating custom plugins to help with some of our more time-consuming tasks so TypingMind becomes more of a one-stop-shop for us.
We use the app for various purposes, but personally, as a Content Marketer and Copywriter (and one of the AI team members), I use it for seeking inspiration when writing texts, proofreading my content, and brainstorming ideas related to content marketing. Ultimately, our use of AI in content creation is focused on intelligently harnessing its power to make our content even better, more relevant, and more valuable to the target audience.
❝ We try to incorporate supporting our consultants with their specific tasks into TypingMind Custom by creating custom plugins to help with some of our more time-consuming tasks so TypingMind becomes more of a one-stop-shop for us.❞
By leveraging AI, we aim to accelerate and optimize our processes, automating peripheral tasks that would otherwise consume a significant amount of time. This allows us to dedicate more time to creativity and proactivity. The key for us is to improve our (working) lives and work (for clients) with the use of AI. TypingMind is supporting us in achieving this by providing access to all the best AI models for our employees.
As a team, we recognize the importance of developing and maintaining the knowledge and skills necessary to work effectively with AI. This involves experimenting, learning from best practices, and collaborating closely with the AI experts within Traffic Builders.
We also strive to find the right balance between AI and human creativity and empathy, ensuring that AI serves as a tool to enhance our results, rather than using AI for its own sake.
❝ The key for us is to improve our (working) lives and work (for clients) with the use of AI. TypingMind is supporting us in achieving this by providing access to all the best AI models for our employees.❞
Yes, TypingMind has fulfilled our needs at Traffic Builders. It is a pleasant platform to work with and has given us the opportunity to quickly test various new language models and AI plugins. We have also developed several plugins ourselves, such as a PageReader, CookieChecker, and a PageSpeed tool.
Moreover, TypingMind has helped us further implement AI solutions for our clients. We offer basic AI training sessions to our clients and provide more in-depth collaboration sessions specifically focused on setting up AI within a company, creating AI Agents, and more.
We are currently working on AI cases that we hope will be award-winning, as the results have been very promising.
Multiple LLMs and plugins enhance AI solutions for Traffic Builders' clients
We've been developing several AI Agents that assist with various tasks, such as Researcher, AdCopy, Account Manager, Advertiser, Designer, Sales Manager, and Copywriter.
For example, the Art Director helps conceptualize and develop creative ideas following the REAN method and the Copywriter can write and paste texts based on briefs from the Art Director.
AI agents have helped with various tasks for Traffic Builders' members
One interesting use case we have implemented in TypingMind involves creating an AI Agent modeled after Steve Jobs.
Our digital SEO consultant, Robbert van Ekris, shared this innovative approach:
🍏 Steve Jobs in UnboundGPT
Steve Jobs was known for his magical showmanship. My attempts at presenting are more of a tragedy than magic 🎭.
So I thought: "Why not invite Steve Jobs for a guest appearance?"
I created an AI Agent in UnboundGPT, linked it to some internal knowledge about us and our presentation, and cloned Steve Jobs' voice using ElevenLabs.
Test it yourself by inviting him (the AI Agent is shared with everyone) for a chat about Tije and Robbert:
- Let's briefly introduce Tije Vlam and Robbert van Ekris.
- Please provide a two-sentence summary of the first part of the presentation done by Robbert and the second one by Tije at Overstappen.nl.
During my presentation, I asked these same questions live.
This AI Agent demonstrates how we leverage TypingMind to create engaging presentations and enhance our communication strategies within Traffic Builders.
Steve Jobs in UnboundGPT
Key Metrics
❝ The more tokens we use, the greater the efficiency gains we achieve through automation and enhanced processes.❞
We believe that each used token represents a form of automation or improvement, which can be seen in our usage statistics. The more tokens we use, the greater the efficiency gains we achieve through automation and enhanced processes.
One major advantage is that with TypingMind, there was zero implementation time required to get the AI team on board with UnboundGPT. When a new model becomes available, integrating it takes virtually no time at all. This has greatly increased our innovation capacity and accelerated development times. If we had attempted to build something similar ourselves, we would still be far from completion.
Additionally, not being tied exclusively to OpenAI gives us greater flexibility and prepares us better for future advancements.
Traffic Builders leverages multiple LLMs in Typingmind for chatting
App Evaluation and Suggestions
❝ TypingMind is the first solution we have tested that combines the different models in such a clear, organized, and - most importantly - effective way.❞
Some of our colleagues were already using multiple paid AI models, such as a GPT+ subscription, both from their study budget and out of personal interest. However, TypingMind is the first solution we have tested that combines the different models in such a clear, organized, and - most importantly - effective way. This is much faster than testing various separate tools and models independently, as TypingMind makes it easier to switch between models and settings.
We’ve also looked into several open-source ChatGPT clones. But none of them worked as well (at the time) or were model-independent.
The primary goal behind having our own AI chat interface is ensuring unlimited access to state-of-the-art models like GPT-4o Turbo, Claude Opus, and Gemini 1.5 Pro via our API keys.
It would be beneficial to focus on quickly integrating new models and adding features that make it easier to edit and interpret our own data from sources like Google Drive and Microsoft OneDrive.
Make the “Temperature” slider clearly accessible during a chat, and allow the possibility to change advanced settings for AI agents, including at least Temperature and Top_p.
Additionally, as a feature request, we would like the ability to directly engage specific assistants (from OpenAI), GPTs, or data interpreters.
Final Thought
Traffic Builders is using TypingMind Custom to innovate and excel in digital marketing. Their strategic use of AI not only boosts productivity and creativity but also ensures they stay on the cutting edge of technology. We hope you enjoyed this conversation! Stay tuned for more stories of innovation and success with TypingMind!
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