CASE STUDY

Traffic Builders leads the way in AI-driven marketing with TypingMind

See how Traffic Builders, a digital marketing firm from the Netherlands, wows their clients by boosting marketing results and speeding up processes with LLMs, plugins, and smart AI agents.

100+

AI agent usages/month

60

members

11M+

monthly tokens used (GPT-4, Claude, Gemini)

TypingMind has fulfilled our needs at Traffic Builders. It is a pleasant platform to work with and has given us the opportunity to quickly test various new language models and AI plugins.
Amber Swier - Traffic Builders
Amber Swier
Traffic Builders

About Traffic Builders

Meet Amber Swier - Copywriter/Content Marketer at Traffic Builders team, who will share insights into their innovative use of TypingMind and its impact on their daily workflow.

Belle
BelleTypingMind
Hi Amber, nice to meet you! Can you tell us a bit about Unbound Group?
Amber
AmberTraffic Builders

Unbound Group is a holding company that encompasses several entities, including Traffic Builders, a data-driven, full-funnel digital marketing agency. As an independent and innovative agency, we are passionate about delivering measurable results for ambitious clients.

We are known for sharing our extensive knowledge, being honest and loyal, relying on facts and data to make our results measurable, and daring to think outside the box. With 23 years of thought leadership in digital marketing and analytics, we have extensive experience in the most competitive B2C and B2B industries. Our expertise has been recognized through our consistent ranking in the Emerce 100 for 15 consecutive years and winning awards such as Best Agency at the Global, European, and Dutch Search Awards.

In addition to Traffic Builders, Unbound Group also includes Traffic Builders People, which focuses on staffing and in-housing, Shoq, a creative agency, and Datahive360, designed as a zero-code data management platform for marketers.

Our use case for TypingMind also includes taking a leading role in testing and implementing AI solutions, as well as explaining the possibilities and impact of AI to the broader marketing team.
Amber Swier - Traffic Builders
Amber Swier
Traffic Builders
Belle
BelleTypingMind
Your company background with extensive knowledge and expertise sets a strong foundation for AI-driven innovation. So, what made you start using TypingMind Custom?
Amber
AmberTraffic Builders

At Traffic Builders, we have been working with five product managers since August 2023 to test how Typing Mind Custom can make our work more enjoyable, easier, faster, and more innovative. Our goal is to improve our results and surprise our clients, which aligns well with the curious nature of our consultants. Additionally, we test and share useful prompts and AI Agents that enhance our work.

Our use case for TypingMind also includes taking a leading role in testing and implementing AI solutions, as well as explaining the possibilities and impact of AI to the broader marketing team.

TypingMind enhances all Traffic Builders members' work with AI interactions

Use Case for TypingMind

Belle
BelleTypingMind
It seems that the team has prepared a solid plan for the AI adoption with TypingMind. Could you share with me how you implement TypingMind in your team?
Amber
AmberTraffic Builders

We try to incorporate supporting our consultants with their specific tasks into TypingMind Custom by creating custom plugins to help with some of our more time-consuming tasks so TypingMind becomes more of a one-stop-shop for us.

We use the app for various purposes, but personally, as a Content Marketer and Copywriter (and one of the AI team members), I use it for seeking inspiration when writing texts, proofreading my content, and brainstorming ideas related to content marketing. Ultimately, our use of AI in content creation is focused on intelligently harnessing its power to make our content even better, more relevant, and more valuable to the target audience.

We try to incorporate supporting our consultants with their specific tasks into TypingMind Custom by creating custom plugins to help with some of our more time-consuming tasks so TypingMind becomes more of a one-stop-shop for us.
Amber Swier - Traffic Builders
Amber Swier
Traffic Builders
Belle
BelleTypingMind
These are excellent use cases. We've seen many content writers and copywriters benefit from AI, which is also how our users typically engage with TypingMind. Given this, do you think TypingMind helps achieve your company goals? In which areas do you see the most impact?
Amber
AmberTraffic Builders

By leveraging AI, we aim to accelerate and optimize our processes, automating peripheral tasks that would otherwise consume a significant amount of time. This allows us to dedicate more time to creativity and proactivity. The key for us is to improve our (working) lives and work (for clients) with the use of AI. TypingMind is supporting us in achieving this by providing access to all the best AI models for our employees.

As a team, we recognize the importance of developing and maintaining the knowledge and skills necessary to work effectively with AI. This involves experimenting, learning from best practices, and collaborating closely with the AI experts within Traffic Builders.

We also strive to find the right balance between AI and human creativity and empathy, ensuring that AI serves as a tool to enhance our results, rather than using AI for its own sake.

The key for us is to improve our (working) lives and work (for clients) with the use of AI. TypingMind is supporting us in achieving this by providing access to all the best AI models for our employees.
Amber Swier - Traffic Builders
Amber Swier
Traffic Builders
Belle
BelleTypingMind
Have you found TypingMind to fulfill what you need?
Amber
AmberTraffic Builders

Yes, TypingMind has fulfilled our needs at Traffic Builders. It is a pleasant platform to work with and has given us the opportunity to quickly test various new language models and AI plugins. We have also developed several plugins ourselves, such as a PageReader, CookieChecker, and a PageSpeed tool.

Moreover, TypingMind has helped us further implement AI solutions for our clients. We offer basic AI training sessions to our clients and provide more in-depth collaboration sessions specifically focused on setting up AI within a company, creating AI Agents, and more.

We are currently working on AI cases that we hope will be award-winning, as the results have been very promising.

Multiple LLMs and plugins enhance AI solutions for Traffic Builders' clients

Belle
BelleTypingMind
I'm curious about the AI Agents your team is developing, can you share some details about them?
Amber
AmberTraffic Builders

We've been developing several AI Agents that assist with various tasks, such as Researcher, AdCopy, Account Manager, Advertiser, Designer, Sales Manager, and Copywriter.

For example, the Art Director helps conceptualize and develop creative ideas following the REAN method and the Copywriter can write and paste texts based on briefs from the Art Director.

AI agents have helped with various tasks for Traffic Builders' members

Belle
BelleTypingMind
I noticed that you created a group of AI Agents in one conversation - for example, Art Director x Copywriter, to support you with different tasks. This is a smart move! Each AI Agent is great at specific things, so a group of AI Agents can definitely deliver amazing results! Among those AI Agents, which one truly impressed you and the team?
Amber
AmberTraffic Builders

One interesting use case we have implemented in TypingMind involves creating an AI Agent modeled after Steve Jobs.

Our digital SEO consultant, Robbert van Ekris, shared this innovative approach:

🍏 Steve Jobs in UnboundGPT

Steve Jobs was known for his magical showmanship. My attempts at presenting are more of a tragedy than magic 🎭.

So I thought: "Why not invite Steve Jobs for a guest appearance?"

I created an AI Agent in UnboundGPT, linked it to some internal knowledge about us and our presentation, and cloned Steve Jobs' voice using ElevenLabs.

Test it yourself by inviting him (the AI Agent is shared with everyone) for a chat about Tije and Robbert:

  • Let's briefly introduce Tije Vlam and Robbert van Ekris.
  • Please provide a two-sentence summary of the first part of the presentation done by Robbert and the second one by Tije at Overstappen.nl.

During my presentation, I asked these same questions live.

This AI Agent demonstrates how we leverage TypingMind to create engaging presentations and enhance our communication strategies within Traffic Builders.

Steve Jobs in UnboundGPT

Key Metrics

The more tokens we use, the greater the efficiency gains we achieve through automation and enhanced processes.
Amber Swier - Traffic Builders
Amber Swier
Traffic Builders
Belle
BelleTypingMind
May I ask if these use cases deliver tangible results? And how do you measure their success?
Amber
AmberTraffic Builders

We believe that each used token represents a form of automation or improvement, which can be seen in our usage statistics. The more tokens we use, the greater the efficiency gains we achieve through automation and enhanced processes.

One major advantage is that with TypingMind, there was zero implementation time required to get the AI team on board with UnboundGPT. When a new model becomes available, integrating it takes virtually no time at all. This has greatly increased our innovation capacity and accelerated development times. If we had attempted to build something similar ourselves, we would still be far from completion.

Additionally, not being tied exclusively to OpenAI gives us greater flexibility and prepares us better for future advancements.

Traffic Builders leverages multiple LLMs in Typingmind for chatting

App Evaluation and Suggestions

TypingMind is the first solution we have tested that combines the different models in such a clear, organized, and - most importantly - effective way.
Amber Swier - Traffic Builders
Amber Swier
Traffic Builders
Belle
BelleTypingMind
Did you evaluate other solutions before choosing TypingMind? What made TypingMind stand out?
Amber
AmberTraffic Builders

Some of our colleagues were already using multiple paid AI models, such as a GPT+ subscription, both from their study budget and out of personal interest. However, TypingMind is the first solution we have tested that combines the different models in such a clear, organized, and - most importantly - effective way. This is much faster than testing various separate tools and models independently, as TypingMind makes it easier to switch between models and settings.

We’ve also looked into several open-source ChatGPT clones. But none of them worked as well (at the time) or were model-independent.

The primary goal behind having our own AI chat interface is ensuring unlimited access to state-of-the-art models like GPT-4o Turbo, Claude Opus, and Gemini 1.5 Pro via our API keys.

Belle
BelleTypingMind
Thank you for your kind words, Amber! As we strive to continuously improve our user experience, do you have any suggestions for improvement or features you'd like to see in TypingMind in the future?
Amber
AmberTraffic Builders

It would be beneficial to focus on quickly integrating new models and adding features that make it easier to edit and interpret our own data from sources like Google Drive and Microsoft OneDrive.

Make the “Temperature” slider clearly accessible during a chat, and allow the possibility to change advanced settings for AI agents, including at least Temperature and Top_p.

Additionally, as a feature request, we would like the ability to directly engage specific assistants (from OpenAI), GPTs, or data interpreters.

Belle
BelleTypingMind
Thank you for your time and insights, Amber. It's been a pleasure speaking with you!

Final Thought

Traffic Builders is using TypingMind Custom to innovate and excel in digital marketing. Their strategic use of AI not only boosts productivity and creativity but also ensures they stay on the cutting edge of technology. We hope you enjoyed this conversation! Stay tuned for more stories of innovation and success with TypingMind!


Author
Belle Nguyen
Marketing Team of TypingMind
Posted 4 Jun 2024
This article is written from an interview transcript between Traffic Builders and TypingMind. Edited by human with AI assistance. Learn how to harness the power of AI in your business using TypingMind.

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